Why is it so hard to enroll families in childhood obesity research? I'm Lizzie Lee from Cincinnati Children's, and this is an article you should know about. Researchers surveyed more than 100 parents of children with overweight or obesity to better understand what influences their decision to participate in research. The good news is that the parents reported more reasons to participate than reasons not to, but Barriers like mistrust, time demands, and social pressure made it harder for them to participate. The study also found that research perceptions varied by family characteristics. The takeaway, if we want better childhood obesity research, we need to make studies easier to join, reduce participation burden, and build trust with families from the very beginning. Let us know what you think below.