What pediatric surgeons read: Utilization of APSA email blast literature reviews
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Read the article on jpedsurg.org ↗Article · Jul 2018 · 1 min read
In brief
In brief
Analysis of APSA's monthly literature review email service over 5 years, examining engagement metrics for 281 articles from 58 journals. Study found 53% email open rates and 37% click-through rates, both significantly higher than standard APSA communications, with access correlating to journal impact factor.
Written by the GCMD Library team from the article.
Purpose
American Pediatric Surgical Association (APSA) committees send monthly email blasts to members with links to peer-reviewed publications. This study assesses the utilization of this service.
Methods
Email-opening and click-through rates were analyzed from 5/2012 to 4/2017 and compared to APSA and industry standards. Access was analyzed based on subject, disease type, journal, impact factor, and committee. CME questions were added in 10/2014 and emails consolidated in 1/2016. Effects of these changes were analyzed.
Results
Over 60 months, 281 articles were distributed from 58 journals. Access increased significantly with impact factor (P = 0.0039). Overall email opening rate (53% ± 3%) and click-through rate (37% ± 10%) were significantly higher than all APSA emails (43%,18%, P