The use of web analytics combined with other data streams for tailoring online vaccine safety information at global level: The Vaccine Safety Net's web analytics project.

pubmed.ncbi.nlm.nih.gov

Alberto Tozzi

The Vaccine Safety Net's Web Analytics Project (VSN-WAP) was launched in October 2017 to monitor the behavior of users visiting websites belonging to the VSN, a global network of websites providing science-based information on vaccine safety. Participating websites could provide web metrics in two ways: through a Google Analytics (GA) script, which automatically forwarded metrics to a central acco…

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Article · Oct 2026 · 1 min read

In brief

This article describes the Vaccine Safety Net's Web Analytics Project, which uses Google Analytics and aggregated metrics to monitor user behavior across global vaccine safety websites. The initiative aims to optimize evidence-based vaccine information delivery by analyzing traffic patterns and user engagement across the VSN network.

Written by the GCMD Library team from the article.

Alberto Tozzi

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