A Social Media Blueprint – Understanding What Makes the Optimal Social Media Account for Paediatric Surgical Families

In brief

This study examines how parents of pediatric surgery patients use social media to seek health information, using surveys and focus groups to identify optimal strategies for surgical teams to engage families online. The research addresses the growing role of social platforms as primary information sources for parents navigating their child's surgical care.

• Social media is a primary information source for parents researching their child's surgical conditions and treatment options.
• Understanding parental social media habits can inform how pediatric surgery teams communicate and share educational content.
• Surveys and focus groups reveal specific preferences that shape effective social media strategies for surgical families.
• Tailored social media accounts can bridge information gaps and support families navigating pediatric surgical care.

Written by the GCMD Library team from the article.