Article1 min read·Published May 2022Older

COVID-19 Vaccine Acceptance among Social Media Users: A Content Analysis, Multi-Continent Study

Part of COVID-19 Pandemic Response and Vaccine Research 5 items

pubmed.ncbi.nlm.nih.gov

Ramy Shaaban

Vaccine hesitancy (VH) is defined as a delayed in acceptance or refusal of vaccines despite availability of vaccination services. This multinational study examined user interaction with social media about COVID-19 vaccination. The study analyzed social media comments in 24 countries from five continents. In total, 5856 responses were analyzed; 83.5% of comments were from Facebook, while 16.5% were from Twitter. In Facebook, the overall vaccine acceptance was 40.3%; the lowest acceptance rates were evident in Jordan (8.5%), Oman (15.0%), Senegal (20.0%) and Morocco (20.7%) and the continental acceptance rate was the lowest in North America 22.6%. In Twitter, the overall acceptance rate was (41.5%); the lowest acceptance rate was found in Oman (14.3%), followed by USA (20.5%), and UK (23.3%) and the continental acceptance rate was the lowest in North America (20.5%), and Europe (29.7%). The differences in vaccine acceptance across countries and continents in Facebook and Twitter were statistically significant. Regarding the tone of the comments, in Facebook, countries that had the highest number of serious tone comments were Sweden (90.9%), USA (61.3%), and Thailand (58.8%). At continent level, serious comments were the highest in Asia (58.4%), followed by Africa (46.2%) and South America (46.2%). In Twitter, the highest serious tone was reported in Egypt (72.2%) while at continental level, the highest proportion of serious comments was observed in Asia (59.7%), followed by Eur

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Article · May 2022 · 1 min read

In brief

Multi-continental analysis of 5,856 social media comments across 24 countries reveals significant geographic variation in COVID-19 vaccine acceptance, with overall rates around 40% on both Facebook and Twitter. North America showed the lowest continental acceptance rates, while Middle Eastern countries (Jordan, Oman) demonstrated particularly low acceptance. The study highlights the critical role of social media sentiment in understanding vaccine hesitancy patterns across diverse populations.

Written by the GCMD Library team from the article.

Ramy Shaaban

Statements in this article

Vaccine hesitancy is defined as a delayed acceptance or refusal of vaccines despite availability of vaccination services.
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The study analyzed 5856 social media responses across 24 countries from five continents, with 83.5% from Facebook and 16.5% from Twitter.
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Overall COVID-19 vaccine acceptance on Facebook was 40.3%.
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The lowest Facebook vaccine acceptance rates were found in Jordan (8.5%), Oman (15.0%), Senegal (20.0%), and Morocco (20.7%).
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North America had the lowest continental vaccine acceptance rate on Facebook at 22.6%.
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Overall COVID-19 vaccine acceptance on Twitter was 41.5%.
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The lowest Twitter vaccine acceptance rates were found in Oman (14.3%), USA (20.5%), and UK (23.3%).
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North America had the lowest continental vaccine acceptance rate on Twitter at 20.5%, followed by Europe at 29.7%.
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Differences in vaccine acceptance across countries and continents were statistically significant on both Facebook and Twitter.
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On Facebook, the highest proportions of serious tone comments were found in Sweden (90.9%), USA (61.3%), and Thailand (58.8%).
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At the continental level on Facebook, serious comments were highest in Asia (58.4%), followed by Africa (46.2%) and South America (46.2%).
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On Twitter, Egypt had the highest proportion of serious tone comments at 72.2%.
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At the continental level on Twitter, the highest proportion of serious comments was observed in Asia at 59.7%.
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